Who We Are
DEOND is the embodiment of a synergistic partnership between Ila Colombo and Ross Lovegrove, our co-founders who bring together a diverse array of skills to redefine the landscape of design and innovation.
Ila Colombo, a Creative Director, Artist and Strategist with an insightful grasp of cultural heritage, archite-cture, future trends and AI-tech, brings a fresh and meaningful approach to DEOND. Her expertise lies in developing strategies that seamlessly integrate creative lateral thinking, generative AI and technological advancements with good design principles. Ila's contribution to DEOND is marked by her ability to envision future scenarios, ensuring that each project is not only relevant today but also resonates with the possibilities of tomorrow. Her commitment to sustainable design, coupled with a deep understanding of the nuances of generative AI, web-3 and cultural belonging guides DEOND in creating solutions that are both innovative and responsible.
Ross Lovegrove stands as a titan in the field of industrial design, renowned for his pioneering works that blend art, technology, and materials science. His approach to design as an organic, evolutionary process infuses DEOND with a sense of artistic exploration and technological adventure. Ross’s creations are more than just objects or spaces; they are living entities that interact with their environment, exemplifying the future of design where nature and technology exist in harmony.
Together, Ila's strategic foresight and Ross's organic structural principles make DEOND a powerhouse of innovation. Their synergy is not just about merging two disciplines; it’s about creating a new language of design that speaks to the heart of sustainability, technology, and human experience.
Our Mission
We see our role as designers and architects of the future, where every design decision is an opportunity to foster a sustainable coexistence between the built environment and the natural world. Our practice embodies a commitment to this future, one where technology serves not only humanity but also respects and enhances the vitality of our planet.
This is the core of our mission: to create not just for today but for a more interconnected, sustainable tomorrow. A future where design, technology, and nature exist in a state of sophisticated, sustainable symbiosis: the Symbiocene.
Core Values
Culture of Learning
The world of design and technology is ever-evolving, and so are we. We value continuous learning and encourage our team to expand their knowledge and skills.
Transparency and Ethics
Integrity guides our every decision. We practice transparency with our clients, collaborators, and community, and adhere to the highest ethical standards. We believe in building trust through honesty and openness in all our interactions.
Excellence in Execution
We don’t just dream; we deliver. Excellence in execution is key to turning our innovative ideas into reality. We uphold the highest standards in every aspect of our work, from the initial sketches to the final product, ensuring quality, precision, and attention to detail.